Money20/20 Europe returns to Amsterdam from June 2–4, 2024, at the RAI Amsterdam.
As one of the premier global stages for the financial ecosystem, the event serves as a critical junction for leaders in payments, fintech, and customer experience to explore the next phase of the industry.
Following the Shift in Payments, Loyalty, and Customer Behaviour
As the industry moves toward embedded finance and real-time interactions, events like Money20/20 provide a critical look at how these shifts operate in practice.
The conversation in fintech has moved beyond the transaction itself; the focus is now on how payment infrastructure connects directly with engagement, retention, and long-term customer value.
In this landscape, loyalty is evolving. It is shifting away from static programs toward responsive, behaviour-driven systems embedded into everyday financial interactions.
For brands, understanding how loyalty intersects with payment infrastructure is no longer optional; it is a requirement for staying competitive in a digital-first market.
Kaizen Loyalty will be engaging in discussions across the fintech and customer experience landscape.
Our focus remains on how loyalty mechanics can better align with real-time payment environments, helping brands move from isolated campaigns toward continuous, adaptive engagement systems.
The Next Step: Loyalty Inside the Transaction
“Loyalty is becoming a core component of the transaction journey,” says Roy Meral, Kaizen’s Sales and Partnership Manager. Loran Ozsahakyan, Founder of Kaizen Technology, adds:
“Events like Money20/20 demonstrate the rapid evolution between payments and customer experience.
Loyalty is no longer a layer that sits on top of the journey; it is being integrated into the transaction itself and shaped in real time by customer behavior.
Being here allows us to stay close to that shift and understand where the actual value is being created within embedded finance.”
Money20/20 is an opportunity to exchange perspectives with teams solving similar challenges across global markets. For those attending, Kaizen welcomes the opportunity to share insights and discuss the future of loyalty and finance integration.
Reach out in advance to schedule a meeting.
