GLOSSARY

Glossary

Master the language of retention. Our comprehensive glossary defines the essential terms every marketer needs to know about loyalty and gamification.

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What Is Buy One Get One (BOGO) in Loyalty and Retail Marketing?

Learn what Buy One Get One (BOGO) means, how it works, innovative approaches, and how BOGO promotions support loyalty and retention strategies.

What Are Third-Party Cookies in Digital and Loyalty Marketing?

Learn what third-party cookies are, how they work, why they were used in advertising, and what their decline means for loyalty and retention strategies.

What Is A/B Testing in Loyalty Marketing?

Learn what A/B testing is, why it matters in loyalty marketing, how to run tests, key metrics, examples, and the difference between A/B and multivariate testing.

What Is Affiliate Marketing in Loyalty and Growth Marketing?

Learn what affiliate marketing is, how to build an affiliate strategy, key trends shaping 2026, and how affiliate marketing supports loyalty and growth.

What Is an API in Loyalty and Digital Platforms?

Learn what an API is, how APIs work, how they differ from webhooks, and why APIs are critical for loyalty platforms and modern businesses.

What Is Competitive Benchmarking in Loyalty Marketing?

Learn what competitive benchmarking is, why it matters in loyalty marketing, key benchmarking types, metrics to track, examples, and best practices.

What Is Brand Reputation in Loyalty Marketing?

Learn what brand reputation is, why it matters for loyalty, how to build a strong reputation, risks of poor perception, and best management practices.