Read Kaizen's latest updates and articles.
Delve deeper into the topics that matter to your industry and stay informed about the latest developments in the dynamic world of loyalty management and digital solutions. Discover what awaits you on this page!
What Is an SDK (Software Development Kit)?
Learn what an SDK is, how it differs from an API, and how mobile, web and server-side SDKs are used to integrate and build loyalty programme features.
What Is Reward Redemption?
What is reward redemption? Learn the types of loyalty redemption, how to calculate redemption rate, what a healthy rate looks like, and how to improve it.
What Is a Referral Reward?
What is a referral reward? Learn the difference between single and double-sided referrals, how to set reward values, prevent abuse, and measure referral ROI.
What Is Member Status in a Loyalty Programme?
What is member status in loyalty? Learn how active, lapsed and at-risk status are defined, used to trigger automations, and improve engagement across your programme.
What Is a Loyalty Tier?
What is a loyalty tier? Learn how single and multi-tier programmes work, how to set thresholds and benefits, and how tier naming drives aspiration and upgrade behaviour.
What Is Loyalty Currency?
What is loyalty currency? Explore points, miles, cashback and stamps, how earn rates and redemption thresholds are set, and how brands manage currency liability.
What Is Loyalty Programme Compliance?
What is loyalty programme compliance? A UK guide covering GDPR, PECR, ICO guidance, financial promotions rules and age verification for loyalty operators.
What Is Experiential Loyalty?
What is experiential loyalty? Learn how experience-based rewards create stronger emotional bonds than points, with examples and a design framework for loyalty teams.
What Is Earn and Burn in Loyalty Programmes?
Learn what earn and burn means in loyalty programmes, how earn and burn rates are set, its limitations as a standalone model, and how to build beyond it.
What Is a Coalition Loyalty Programme?
What is a coalition loyalty programme? Learn how multi-brand schemes like Nectar work, the pros and cons vs. brand-owned loyalty, and what first-party data means for their future.
What is the QR Code?
A QR code is more than just a cluster of black and white squares—it is a powerful, low-friction bridge connecting physical environments to digital experiences. This guide breaks down the underlying matrix technology, compares static versus dynamic deployment models, and explores how modern businesses leverage them to supercharge customer loyalty.
What is the Marketing Mix?
The marketing mix is the ultimate alignment tool for your go-to-market strategy. This guide breaks down the foundation of the classic 4Ps (Product, Price, Place, Promotion), introduces the extended 7Ps for modern service and SaaS models, and shows you how to audit your mix to ensure your channel decisions never pull in opposite directions.