Loyalty & Gamification Glossary: Key Industry Terms
Loyalty & Gamification Glossary: Key Industry Terms
Master the language of retention. Our comprehensive glossary defines the essential terms every marketer needs to know about loyalty and gamification.
What Is White Label Loyalty? Platform Guide
What is white label loyalty? Learn how white label platforms work, what to look for in a solution, and how retailers, fintechs and SaaS companies use them.
What Is an SDK in Loyalty Programmes?
Learn what an SDK is, how it differs from an API, and how mobile, web and server-side SDKs are used to integrate and build loyalty programme features.
What Is Reward Redemption in Loyalty?
What is reward redemption? Learn the types of loyalty redemption, how to calculate redemption rate, what a healthy rate looks like, and how to improve it.
What Is a Referral Reward in Loyalty?
What is a referral reward? Learn the difference between single and double-sided referrals, how to set reward values, prevent abuse, and measure referral ROI.
What Is Member Status in a Loyalty Programme?
What is member status in loyalty? Learn how active, lapsed and at-risk status are defined, used to trigger automations, and improve engagement across your programme.
What Is a Loyalty Tier? Design & Strategy Guide
What is a loyalty tier? Learn how single and multi-tier programmes work, how to set thresholds and benefits, and how tier naming drives aspiration and upgrade behaviour.
What Is Loyalty Currency? Points, Miles & More
What is loyalty currency? Explore points, miles, cashback and stamps, how earn rates and redemption thresholds are set, and how brands manage currency liability.
What Is Loyalty Programme Compliance? UK Guide
What is loyalty programme compliance? A UK guide covering GDPR, PECR, ICO guidance, financial promotions rules and age verification for loyalty operators.
What Is Experiential Loyalty? Definition & Examples
What is experiential loyalty? Learn how experience-based rewards create stronger emotional bonds than points, with examples and a design framework for loyalty teams.
What Is Earn and Burn in Loyalty Programmes?
Learn what earn and burn means in loyalty programmes, how earn and burn rates are set, its limitations as a standalone model, and how to build beyond it.
What Is a Coalition Loyalty Programme?
What is a coalition loyalty programme? Learn how multi-brand schemes like Nectar work, the pros and cons vs. brand-owned loyalty, and what first-party data means for their future.
What is a QR Code? How It Works, Types & Marketing Guide
A QR code is more than just a cluster of black and white squares—it is a powerful, low-friction bridge connecting physical environments to digital experiences. This guide breaks down the underlying matrix technology, compares static versus dynamic deployment models, and explores how modern businesses leverage them to supercharge customer loyalty.